A non-profit organization dedicated to promoting
bicycle/helmet safety and emergency medical
information carrier systems.
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 Brandon's Champions

 5103 Lilac Ave
 Wausau, WI 54401
 Email Us Here

 (715) 551-2100

A Greater Need Than Most People Think
The Brandon’s Champions medical information carrier system is similar to a luggage tag and affixes to the inside of a helmet. A small exterior sticker alerts medical personnel to identification information inside the helmet. This information is invaluable to medical staff treating a child’s injuries while authorities locate the parents. Having a medical information carrier system will save precious time and could save lives.

According to the Bicycle Helmet Safety Institute and the National Safe Kids Campaign, more than 800 bicyclists die every year as a result of injuries and half of those children are under age 15. 90% of bicycle riders killed in 2000 were not wearing their helmets. Sadly, 88% of those brain injuries could have been prevented if the person had been wearing a helmet.

How to help protect your kids

  • Buy your child a bike helmet and fit it properly.
  • Make it rule that every time your child gets on a bike, skate board or
    in-line skates, a helmet must be on his/her head. NO EXCEPTIONS.
  • Set a good example and wear a helmet yourself.
  • Volunteer at a local bike safety rodeo or organize one in your community.
  • Put a completed Brandon’s Champions medical information carrier in all
    helmets.
  • Teach your children the “Rules Of The Road” such as riding with traffic
    and hand signals.
  • Slow down and give all bicyclists extra space when passing them.

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© 2004 Brandon's Champions - SAM Foundation

 

Public Service Announcement by Tommy Thompson